Question

Shoppers are more likely to buy new food products if ___

A) They are priced lower than familiar alternatives.
B) They have attractive packaging and branding.
C) There is a positive customer review.
D) There is a visible promotional discount.

Answer 1

Shoppers tend to buy more food products when they see a visible promotional discount, as economists would say they're getting a consumer surplus, meaning they perceive they are getting a good deal. This strategy is part of broader marketing efforts that include product features and business location to influence purchases.

Step-by-step explanation:

Shoppers are more likely to buy new food products if there is a visible promotional discount. An economist would describe this phenomenon as a situation where consumers are experiencing consumer surplus, which occurs when they receive more value from a product than the price they pay for it. Promotional discounts can incentivize shoppers by creating a perception of a good deal, which can increase the likelihood of a purchase.

The appeal of getting more for less is a powerful motivator in consumer behavior and is leveraged by businesses to boost sales. Moreover, discounts and promotions are parts of a comprehensive marketing strategy that includes considerations of a product's physical aspects, such as being non-stick or extra spicy, and the strategic location of a firm, which can also influence consumer purchasing decisions.