Question

The ultimate goal of the marketing process is which of the following?

a) Promote a company's products and services.
b) Bring a company's products and services to market.
c) Create market value.
d) None of them.

Answer 1

The ultimate goal of the marketing process is to create market value by building a positive brand perception, customer loyalty, and driving sales for the company.

Step-by-step explanation:

The ultimate goal of the marketing process is to create market value. While promoting a company's products and services and bringing them to market are important elements of the marketing process, the main objective is to generate market value. This involves creating a positive perception of the brand, building customer loyalty, and ultimately driving sales and revenue for the company.