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For each of the following measures, identify which perspective of the balanced scorecard it represents.

a. Financial
b. Customer
c. Internal business process
d. Learning and growth
A)Service response time
B)Market share
C)Gross margin percentage
D)Defect rates
E)Customer satisfaction
F)Information system availability
G)New-product development time
H)Revenue growth
I)Employee turnover rates
J)Setup time

1 Answer

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Final answer:

The Balanced Scorecard perspectives (financial, customer, internal business process, and learning and growth) are each aligned with different measures of performance, such as gross margin and revenue growth for financial, or market share and customer satisfaction for customer perspective.

Step-by-step explanation:

The Balanced Scorecard is a strategic planning and management tool used to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.

It's composed of four perspectives: financial, customer, internal business process, and learning and growth. Measures associated with each perspective are meant to provide a holistic view of business performance.

Financial: G)Gross margin percentage, H)Revenue growth

Customer: B)Market share, E)Customer satisfaction

Internal business process: A)Service response time, D)Defect rates, J)Setup time

Learning and growth: F)Information system availability, G)New-product development time, I)Employee turnover rates

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