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What is the goal of the connection element of the digital retailing framework?

User Dyng
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1 Answer

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Final answer:

The connection element of the digital retailing framework seeks to offer a seamless customer experience across various channels to build trust and loyalty.

Step-by-step explanation:

The goal of the connection element of the digital retailing framework is to create a seamless, integrated experience for customers across different digital and physical channels. This includes providing consistent information, branding, and customer service regardless of where the interaction takes place, whether it's online through a website or mobile app, or in a physical store.

By achieving this, retailers aim to build trust and loyalty, encouraging repeat business and strengthening their relationship with customers.

User Andreas Brunnet
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