Question

Which BEST describes a target market that's based on customer behavior?

a, people who are married with more than one child
b. people who have a bachelor's or master's degree
c. people who want to make a purchase immediately
d. people who are preparing for winter weather

Answer 1

The best description of a target market based on customer behavior is people who want to make a purchase immediately, which is a direct indicator of their consumer behavior as opposed to demographic factors.

Step-by-step explanation:

The best description of a target market based on customer behavior is people who want to make a purchase immediately (option C). This choice highlights the behavioral aspect by identifying customers' intent to act (i.e., to make a purchase), which is a direct indicator of their consumer behavior. In contrast, the other options describe target markets based on demographic factors and not on behavior. Marital status and family size (option A), educational attainment (option B), and preparation for seasonal changes (option D) characterize markets based on demographics rather than behavior.

Answer 2

The BEST description of a target market based on customer behavior is "c. people who want to make a purchase immediately."

This target market is defined by their immediate buying intentions and can be identified through their behavior of seeking products or services with a sense of urgency.

For example, individuals who are browsing online for "same-day delivery" or "urgent shipping" options are likely part of this target market. They prioritize quick purchases and are motivated by their immediate needs or desires.

On the other hand, options a, b, and d describe target markets based on demographic characteristics or seasonal needs, rather than customer behavior. While these characteristics may be useful for targeting certain groups, they do not specifically address customer behavior or buying intentions.