Question

The consumer decision process model represents the steps that consumers go through before, during, and after making purchases.

1) Need Recognition
2) Information search
3) Evaluation of alternatives
4) Purchase and consumption
5) Pos-tpurchase

Answer 1

The consumer decision process model consists of five steps: Need Recognition, Information Search, Evaluation of Alternatives, Purchase and Consumption, and Post-purchase. By following these steps, consumers can make more informed decisions and increase their chances of being satisfied with their purchases.

Step-by-step explanation:

The subject of this question is Business and it is relevant for High School level students.

The consumer decision process model consists of five steps:

1. Need Recognition: In this step, the consumer becomes aware of a need or desire for a product or service.
2. Information Search: The consumer gathers information about different options or alternatives that can fulfill their need.
3. Evaluation of Alternatives: The consumer compares the different options based on factors like price, quality, and features, to determine which one is the best choice.
4. Purchase and Consumption: The consumer makes the decision to purchase the chosen product or service and completes the transaction.
5. Post-purchase: After the purchase, the consumer evaluates their satisfaction with the product or service and may engage in post-purchase behaviors such as word-of-mouth recommendations or returning the product.

By following these steps, consumers can make more informed decisions and increase their chances of being satisfied with their purchases.