Question

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a group to which they aspire. A segment of the achievement-motivated groups, known as __________, have low resources and live in the moment. Although they would like to improve their lives, they have difficulty doing so.

a.Strivers
b.Experiencers
c.Believers
d.Makers
e.Survivors

Answer 1

In the VALS framework, the segment of achievement-motivated groups known as Strivers have low resources and live in the moment. They aspire to improve their lives but face difficulties in doing so.

Step-by-step explanation:

In the VALS framework, the segment of the achievement-motivated groups, known as Strivers, have low resources and live in the moment. They aspire to improve their lives but face difficulties in doing so. They look for products and services that can demonstrate success to their peers or the group they aspire to be a part of.