Final answer:
Strategic positioning is the subject of this question. It involves creating a unique and valuable position for a business by making trade-offs and aligning activities. Focusing on a core competency is often more successful than offering a wide range of products.
Step-by-step explanation:
The subject of this question is strategic positioning in Business.
Strategic positioning refers to the process of creating a unique and valuable position for a business in the market. It involves making trade-offs in competing and aligning different activities within the company to create a 'fit' that supports the overall strategy.
For example, a business that focuses on one or a few core products and excels in delivering value in those areas is often more successful than businesses that try to offer a wide range of products.