Final answer:
Green marketing
Step-by-step explanation:
The practice of developing and promoting environmentally sound products and practices to gain a competitive edge is called green marketing. Green marketing involves creating products or services that are environmentally friendly and then promoting these attributes to attract environmentally conscious consumers. It can include measures such as reducing emissions, making greener and more efficient products, and implementing sustainable practices throughout the company's operations.
Companies like Amazon, Samsung, Canon, Sprint, and Dell are known for their effective green marketing strategies, which have helped them gain a competitive edge in the market.
By adopting green marketing practices, companies not only contribute to environmental protection but also tap into the growing market demand for sustainable and eco-friendly products.