Final answer:
An example of an online sales goal is to increase online sales revenue by a specific percentage within a set timeframe, such as L.L. Bean aiming to increase sales by 20% in the next fiscal year. SMART goals, such as improving website conversion rates by 5% in six months, also exemplify clear and actionable online sales targets.
Step-by-step explanation:
An example of an online sales goal could be set by a company like L.L. Bean, which primarily conducts sales through their website, mail, and telephone. Setting a goal such as increasing online sales revenue by 20% within the next fiscal year would be a specific and measurable target for the company. In order to achieve this goal, it might implement strategies like improving website usability, increasing marketing efforts, or expanding product lines. Imperfect information and the inability of customers to see and touch products before purchase can be a challenge. Hence, an additional goal could be to enhance customer trust by maintaining a robust money-back guarantee and continuing to cultivate a reputation for quality, just as L.L. Bean does to flourish despite the information gap.
A well-defined online sales goal aligns with the concept of SMART goals, which are Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, a company might set a SMART goal of increasing website conversion rates by 5% within the next six months. Such a goal would necessitate decisions about parameters, such as the implementation of A/B testing to optimize webpage layouts or improving product descriptions and images to better convey their value and quality.