Question

about Newsworthy Communication explaining how costly miscommunications cost Bank of America over $50 billion. Then, after reading the first chapter, research the news or web to find another example of a miscommunication that cost a company money or lost business as a result. GIGO= In 6-8 sentences max, explain what the miscommunication was and how it affected that business.

Answer 1

Apple's 'Bendgate' incident is an example of a costly miscommunication, where the durability of iPhone 6 was overstated, leading to financial losses and brand damage.

Step-by-step explanation:

A costly miscommunication in recent years involved the technology giant Apple, leading to substantial financial repercussions. Apple's miscommunication occurred during the pre-release phase of their iPhone 6 and 6 Plus models, where they inadvertently overstated the strength of the phone's materials. Consumers quickly realized that the phones could bend under relatively mild pressures, a debacle that came to be known as 'Bendgate.'

This incident led to a public relations crisis and prompted a swift response from Apple to mitigate the damage. The costs incurred were not only financial in repairing and replacing affected units but also in the loss of consumer trust and brand damage. This example underscores the importance of clear and accurate communication between businesses and their consumers.