Final answer:
Persuasion is the process by which a message stimulates change in behaviors, beliefs, or attitudes.
Step-by-step explanation:
The process by which a message stimulates change in behaviors, beliefs, or attitudes is called persuasion.
In social psychology, persuasion refers to the use of communication to change someone's attitude or behavior. It involves various factors, including the source of the message, the content of the message, and the characteristics of the audience.
There are two primary routes to persuasion: the central route and the peripheral route. The central route uses facts and information to persuade, while the peripheral route relies on cues such as beauty, fame, and positive emotions.