Question

When everyone might be considered a potential user of its product, a firm likely uses a(n) ________ targeting strategy?

1) Mass
2) Niche
3) Segmented
4) Individualized

Answer 1

A firm that considers everyone as a potential user of its product likely uses a mass targeting strategy.

Step-by-step explanation:

When a firm considers everyone as a potential user of its product, it is likely using a mass targeting strategy. This strategy aims to reach a large and diverse audience with a broad appeal. The firm focuses on creating a product that appeals to a wide range of potential customers.