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In a multiple-product firm, the product that has the highest contribution margin per unit will

a. generate more profit for each $1 of sales than the other products
b. have the highest contribution margin ratio
c. generate the most profit for the each unit sold
d. have the lowest variable costs per unit

1 Answer

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Final answer:

In a multiple-product firm, the product with the highest contribution margin per unit will generate more profit for each $1 of sales than other products.

Step-by-step explanation:

In a multiple-product firm, the product that has the highest contribution margin per unit will generate more profit for each $1 of sales than the other products. This is because the contribution margin represents the portion of each unit sale that contributes to covering fixed costs and generating profit. Therefore, a higher contribution margin per unit means that a larger portion of each sale goes towards covering costs and generating profit.

For example, let's say Company A produces two products: Product X and Product Y. Product X has a contribution margin of $10 per unit, while Product Y has a contribution margin of $5 per unit. This means that for every unit sold of Product X, $10 goes towards covering costs and generating profit, whereas for every unit sold of Product Y, only $5 goes towards covering costs and generating profit. Therefore, Product X will generate more profit for each $1 of sales compared to Product Y.

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