Final answer:
Leaders who create and articulate a corporate purpose that inspires commitment are part of business leadership, using inspiration, competency, and integrity to guide their organization.
Step-by-step explanation:
Managers tasked with creating and communicating a broad corporate purpose that resonates with people and inspires their commitment are often associated with leadership roles in a business context. These individuals play a critical role in developing a company culture that members can identify with and strive to uphold. These leaders are expected to exhibit qualities like inspiration, confidence in their team, concern for employee growth, competency, fairness, and approachability. They are adept at providing clear instructions, open to feedback, and demonstrate integrity and trustworthiness as they guide their organization towards success.