Final answer:
Studying global business is important because it helps determine the success and failure of firms worldwide. It provides insights into market trends, consumer behavior, and economic conditions across different countries and regions. This knowledge helps businesses make informed decisions and strategies.
Step-by-step explanation:
The most likely reason to study global business is that it helps in determining the success and failure of firms around the globe. Understanding global business allows individuals to analyze market trends, consumer behavior, and economic conditions across different countries and regions, which can provide valuable insights for businesses to make informed decisions and strategies. For example, knowledge of global business can help companies identify potential emerging markets, assess political and economic risks, and navigate cultural differences in order to effectively expand their operations internationally.