Question

Your team is organizing the "Keep My Community Clean" campaign in a neighborhood. In order to spread the message effectively, your team decided to find youth and adults who are trusted by others in the neighborhood and get their buy-ins first so they can persuade others. This strategy is known as:

Using opinion leaders
Using the trustworthy
Manipulating neighbors
The popularity contest

Answer 1

The strategy being used in this scenario is using opinion leaders.

Step-by-step explanation:

The strategy being used in this scenario is using opinion leaders. The team organizing the campaign has decided to find youth and adults who are trusted by others in the neighborhood and get their buy-ins first so they can persuade others. By leveraging the influence and trust that these opinion leaders have within the community, the team hopes to effectively spread the message of keeping the community clean.