Final Answer:
Lincoln Smith at Forested is leveraging the invasive Bradford Pear trees by utilizing their wood for creating artisanal furniture and selling it.
Step-by-step explanation:
Lincoln Smith recognized the abundance of Bradford Pear trees as an opportunity rather than a problem. With Forested being overrun by these invasive trees, Smith decided to turn this situation to his advantage. He assessed the wood quality of Bradford Pear trees, discovering its suitability for crafting high-quality furniture. By sourcing this plentiful, otherwise problematic wood, he minimized costs and environmental impact while creating a unique selling point for Forested's products.
Smith's strategy involves converting the invasive trees into a valuable resource. Considering the typical cost of sourcing wood, he likely calculated the potential savings by using the abundant Bradford Pear trees instead. Additionally, through craftsmanship and marketing, Forested is likely able to position its furniture as eco-friendly and sustainable, appealing to conscientious consumers. By focusing on the story behind the furniture's sourcing and production, Smith not only reduces costs but also enhances the product's market value.
Through this approach, Forested is transforming a liability into a key asset. Smith's ability to innovate within the constraints of an invasive species problem showcases a savvy business strategy. By recognizing the hidden value in these trees and leveraging them for unique, environmentally conscious products, Forested stands out in the market while addressing the ecological challenge posed by the Bradford Pear trees.