Final answer:
The two routes of persuasion according to the elaboration likelihood model are the central and peripheral routes.
Step-by-step explanation:
The two routes that persuasion may take, according to the elaboration likelihood model, are the central route and the peripheral route. The central route is logic-driven and uses data and facts to persuade people, while the peripheral route relies on peripheral cues such as positive emotions and celebrity endorsement. The central route is more effective in changing attitudes, thoughts, and behaviors when the target audience is analytical and willing to engage in processing the information. On the other hand, the peripheral route requires less effort and is more focused on associating positivity with the message or product.