Final answer:
Jena's Juice's donation to breast cancer research for every unit sold exemplifies their commitment to social responsibility, reflecting consumer expectations for businesses to contribute to societal goals and ethical practices.
Step-by-step explanation:
When Jena's Juice donates five cents for every unit sold to fund breast cancer research, they are responding to the contemporary management challenge of social responsibility. This shows the company's commitment to contributing to societal goals and a connection to the wider community.
Companies advocating for social causes can gain consumer trust and loyalty, which is critical in the highly competitive juice market. This action by Jena's Juice is aligned with the increased trend for businesses to align their strategies with sustainable development and ethical practices, such as Inditex's commitment to sustainable materials and the Fashion Industry Charter for Climate Action.
It is essential for businesses to operate within a sustainable framework, not only to maintain long-term human happiness but to ensure that their practices do not imperil the Earth's resources or contradict their stated goals, such as in the case of 'pinkwashing' seen with the KFC and the Susan G. Komen Foundation partnership.