Final answer:
Voters often use heuristics and party affiliation to determine how to vote, relying on shortcuts and cues based on their political beliefs and party membership.
Step-by-step explanation:
Voters, especially less politically involved ones, often use heuristics and party affiliation to determine how to vote. Heuristics are shortcuts or rules of thumb that individuals use to make decisions quickly and easily. For example, voters may rely on their political party membership, which aligns with their political beliefs, to make voting decisions. Studies have shown that up to half of voters use their party identification, especially when there is limited information about candidates.