Final answer:
The correct answer is d. Customer opinion that using the firm's product makes them attractive.
Step-by-step explanation:
The correct answer is d. Customer opinion that using the firm's product makes them attractive.
Reputational resources are assets or characteristics of a business that enhance its reputation and the perception of its products or services in the eyes of customers, employees, suppliers, and other stakeholders. The options a, b, and c all involve different aspects of a firm's reputation that can positively impact its business.
For example, customer opinion that the firm's products are high quality and suppliers' opinion that the firm pays its bills in a timely manner are both reputational resources that can help attract and retain customers and suppliers.
On the other hand, customer opinion that using the firm's product makes them attractive is not a reputational resource. While customer perception of a product's attractiveness can certainly influence its demand and sales, it is not directly related to the reputation of the firm itself.