Question

Which of the following is NOT mentioned in the text or discussed in class as a major approach for increasing customer margin?

Question options:

a) Reducing operating costs

b) Churning activities

c) Being more selective about the customers targeted for acquisition

d) Increasing customer satisfaction and loyalty

Answer 1

The major approach for increasing customer margin that is NOT mentioned in the text or discussed in class is churning activities.

Step-by-step explanation:

The major approach for increasing customer margin that is NOT mentioned in the text or discussed in class is b) Churning activities. Churning refers to the process of acquiring new customers to replace those who have left. However, in the context of increasing customer margin, focusing on reducing operating costs, being more selective about the customers targeted for acquisition, and increasing customer satisfaction and loyalty are the key strategies.