Question

The _______________ is the total benefits package the firm offers to its customers; in essence, it is a promise to deliver value.

Question options:

a) target market

b) marketing offer

c) marketing mix

d) post-purchase dissonance

Answer 1

The marketing mix is the total benefits package that a firm offers to its customers as a promise to deliver value.

Step-by-step explanation:

The answer to the question is marketing mix. The marketing mix refers to the combination of elements that a firm offers to its customers, including product, price, promotion, and place. It represents the total benefits package that the firm promises to deliver value to its customers.