Question

Which of the following is NOT one of the four principles that are fundamental to successful execution of the marketing role?

Question options:

a) The Principle of Differential Advantage

b) The Principle of Cost Reduction

c) The Principle of Customer Value

d) The Principle of Selectivity and Concentration

Answer 1

The Principle of Differential Advantage is NOT one of the four principles that are fundamental to successful execution of the marketing role.

Step-by-step explanation:

The Principle of Differential Advantage is NOT one of the four principles that are fundamental to successful execution of the marketing role. The four principles are:

1. The Principle of Cost Reduction: This principle emphasizes the importance of minimizing costs and maximizing efficiency in marketing activities.
2. The Principle of Customer Value: This principle focuses on creating and delivering superior value to customers through products, services, and experiences.
3. The Principle of Selectivity and Concentration: This principle involves targeting specific market segments and concentrating resources on them to maximize impact and results.

The Principle of Differential Advantage refers to the ability of a company to differentiate itself from competitors and offer unique advantages to customers.