Final answer:
The car rental company in Dallas is following cost leadership, one of Porter's competitive strategies, by offering low rates for clunkers. They may also be adopting a focused strategy by targeting the local market.
Step-by-step explanation:
The car rental company in Dallas offering very low rates for "clunkers" is following cost leadership, one of Porter's competitive strategies.
Cost leadership involves offering products or services at lower costs compared to competitors in order to attract price-sensitive customers. By renting out low-cost vehicles, the company is able to provide affordable rates and attract customers who prioritize pricing over other factors.
Additionally, by targeting the Dallas area, the company may also be adopting a focused strategy. This strategy involves concentrating efforts on a specific target market or geographic region. By focusing on the local market, the company can better understand and cater to the needs of customers in that area.