Final answer:
Promotional strategies in international marketing include advertising, sales promotion, public relations, and direct marketing. Product strategies involve adapting products to meet market needs, developing new products, or leveraging global brands.
Step-by-step explanation:
When it comes to international marketing, there are several promotional and product strategies available. Promotional strategies include advertising, sales promotion, public relations, and direct marketing. These strategies help create awareness and generate demand for products in international markets.
Product strategies involve adapting products to meet the needs and preferences of different markets, developing new products specifically for international markets, or leveraging global brands. This allows international marketers to effectively position their products and increase their competitiveness.