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Federico, the director of the marketing department, has approached you with an idea for a project. What are the elements you'll include in the business case? Choose four.

A: The business justification for the project
B: The strategic opportunity/business need that brought about the project
C: The recommended solution
D: List of key stakeholders
E: Alternative solutions analysis

User Marson
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1 Answer

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Final answer:

A business case should include a delineation of the problem, the recommended solution, an alternative solutions analysis, and a comparison of the chosen solution with the alternatives, demonstrating its superiority.

Step-by-step explanation:

When constructing a business case, you must include strategic elements like the recommended solution and an alternative solutions analysis. The business case should start by identifying the problem followed by presenting the recommended solution. It is important to showcase the benefits, costs, and a detailed breakdown of how it addresses the problem.

Additionally, the business case should analyze alternative solutions. This involves brainstorming diverse ideas, drawing inspiration from existing products, scientific principles, etc, and narrowing them down to the most feasible options. During this analysis, each alternative should be evaluated based on its potential benefits, drawbacks, compatibility with the company's capabilities, and associated risks. The goal is to demonstrate comprehensive due diligence in finding the optimal solution.

Finally, the business case should conclude by comparing the recommended solution with the alternatives, highlighting why the chosen option stands out, and make a compelling argument for its implementation. Implementing informative headings and a logical structure will enhance the clarity and persuasiveness of the proposal.

User Mustafa Shabib
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