Question

Once a firm has determined its competitor's future objectives, current strategy, assumptions, and strengths and weaknesses, its next step is to develop

a. an environmental assessment.
b. a marketing plan.
c. a response profile.
d. a task force to implement the plan.

Answer 1

The next step for a firm is to develop a marketing plan.

Step-by-step explanation:

The next step for a firm, after analyzing its competitor's future objectives, current strategy, assumptions, and strengths and weaknesses, is to develop a marketing plan.