Question

The marketing director for Lifestyle Games, a board game company, wants to improve the company's relationship with its product distributors in hopes of earning more market share and higher profits. Since distributors are part of the ________ environment for Lifestyle Games, higher profits will be good for both Lifestyle Games and its distributors.

a) Internal
b) Micro
c) Macro
d) Task

Answer 1

In order to improve the company's relationship with its distributors, Lifestyle Games must focus on the micro environment.

Step-by-step explanation:

In order to improve the company's relationship with its product distributors, Lifestyle Games must focus on the micro environment. Distributors are part of the microenvironment as they directly interact with the company and its products. By building a strong relationship with the distributors, Lifestyle Games can earn more market share and higher profits, benefiting both the company and its distributors.