Question

Which of the following competitively important assets is typically excluded from a firm's balance sheet?

a) Patents
b) Brand reputation
c) Financial reserves
d) Tangible assets

Answer 1

Brand reputation is the competitively important asset that is typically excluded from a firm's balance sheet.

Step-by-step explanation:

The competitively important asset that is typically excluded from a firm's balance sheet is brand reputation. While patents, financial reserves, and tangible assets are recorded on a firm's balance sheet, brand reputation is considered an intangible asset and is not typically included in this financial statement.