199k views
5 votes
What is the term for consumers utilizing a number of different options such as traditional brick and mortar stores, online stores, and via mobile devices apps for purchasing products?

1) Multichannel shopping
2) Omnichannel shopping
3) Cross-channel shopping
4) Hybrid shopping

1 Answer

4 votes

Final answer:

Omnichannel shopping is the term for consumers utilizing various options such as traditional stores, online stores, and mobile apps for purchasing products.

Step-by-step explanation:

The term for consumers utilizing a number of different options such as traditional brick-and-mortar stores, online stores, and via mobile devices apps for purchasing products is omnichannel shopping. Omnichannel shopping refers to the seamless integration of various channels to provide a consistent and convenient shopping experience for consumers. With omnichannel shopping, consumers can browse products and make purchases across multiple platforms, such as physical stores, e-commerce websites, and mobile applications.

User Camomilk
by
7.4k points