Final answer:
Process conflict is a type of conflict characterized by differences between parties concerning which advertising campaign would best promote a new product. This type of conflict can result in better decisions as each side has to defend their position.
Step-by-step explanation:
The type of conflict that is characterized by differences between parties concerning which advertising campaign would best promote a new product is Process conflict. Process conflict occurs when there are disagreements or differences in the procedures or methods used to achieve a goal. In this case, the conflict arises due to different opinions on the advertising strategies to be used. This type of conflict can actually result in better decisions because each side has to defend their position, leading to a thorough evaluation and consideration of different perspectives and ideas.