Final answer:
In Kotter's model of organizational change, leaders are encouraged to celebrate milestones of progress to reassure employees their efforts are making a difference and to maintain engagement in the change process.
Step-by-step explanation:
In Kotter's model of organizational change, leaders must plan and execute celebrations of progress to prove to employees that their efforts are working. This approach helps maintain momentum and encourages continuous engagement by acknowledging the small wins that contribute to the change initiative's success. These milestones serve as tangible evidence of advancement, keeping the team motivated and invested in the transformation journey. Kotter emphasized the significance of celebrating victories as it instills confidence and reinforces the behaviors that are needed to drive change forward. Recognizing progress validates the efforts of employees, thereby reducing frustration and the potential for resistance, and aiding in the stabilization of the new organizational direction.