Question

After eating a delicious meal at a restaurant, the customer completes a survey card that is on the table. The customer went on about how great the food and service was during the customer's dining experience. Which of the following describes the benefits of the customer contact approach?

A. It helps to identify areas for improvement.
B. It minimizes customer satisfaction.
C. It discourages customer feedback.
D. It limits communication with customers.

Answer 1

The correct answer is A. It helps to identify areas for improvement. Feedback allows for adjustments in services and contributes to better customer satisfaction and efficiency.

Step-by-step explanation:

The benefit of the customer contact approach described in the scenario is A. It helps to identify areas for improvement. By completing a survey card, customers provide valuable feedback about their dining experience. Management can use this information to make adjustments and ensure high-quality service and customer satisfaction. A personal example further illustrates this point: When faced with complaints about the payment line-up system at Gavi's Fast Food Restaurant, action was taken to address the issue by implementing floor markings which led to a positive result with more efficient service and no subsequent customer complaints.