Question

A customer wants to have a business luncheon catered and complains loudly that the prices are too high. The customer says that the same menu is available for a lower price at the caterer across the street. Which of the following should the associate do?

A. Explain the quality and uniqueness of their catering service.
B. Offer a discount to match the competitor's price.
C. Ignore the customer's complaint and proceed with the regular pricing.
D. Suggest alternative menu options within the customer's budget.

Answer 1

The associate should suggest alternative menu options within the customer's budget to address their complaint about high prices.

Step-by-step explanation:

The associate should choose option D. Suggest alternative menu options within the customer's budget.

By suggesting alternative menu options within the customer's budget, the associate shows that they are willing to work with the customer to find a solution that meets their needs. This not only demonstrates good customer service but also helps to retain the customer and win their business.

For example, the associate could offer a smaller selection of menu items or suggest substituting certain ingredients to lower the cost without compromising on quality. The goal is to find a compromise that satisfies the customer while still ensuring a profitable sale for the business.