Final answer:
The main goal of external marketing for a veterinary practice is to attract new clients and retain existing clients. Marketing strategies such as advertising campaigns, social media marketing, community outreach events, and partnerships with other businesses can help achieve these goals.
Step-by-step explanation:
The main goal of external marketing for a veterinary practice is to attract new clients. By implementing various marketing strategies, veterinary practices aim to reach and engage with potential clients who may not be aware of their services. This can involve advertising campaigns, social media marketing, community outreach events, and partnerships with other businesses.
For example, a veterinary practice might run a targeted advertising campaign on social media platforms, showcasing their expertise and the services they offer. They may also participate in community events such as pet adoption drives or provide educational resources to local schools or organizations. These efforts help raise awareness about the veterinary practice and attract new clients.
In addition to attracting new clients, external marketing can also help retain existing clients. By regularly communicating with their clients and providing them with valuable information, such as reminders for preventative care or discounts on services, veterinary practices can foster loyalty and keep their existing clients coming back.