Final answer:
Wholesalers sell to other merchandisers, while retailers sell directly to consumers.
Step-by-step explanation:
The difference between wholesalers and retailers lies in the customers they sell their goods to. Wholesalers are merchandisers that sell to other merchandisers, such as retailers, while retailers are merchandisers that sell directly to consumers. Wholesalers typically sell in bulk quantities to retailers, who then sell the products to individual consumers. This relationship allows for an efficient distribution of goods from manufacturers to end-users.