Question

In the animal food products business, food-product needs of owners of companion animals (pets, e.g., dogs and cats) differ from the needs for food and health-related products of those owning production animals (e.g., livestock). Which of the following aspects of managing customer relationships does this choice refer to?

a) Customer satisfaction
b) Customer loyalty
c) Customer segmentation
d) Customer lifetime value

Answer 1

The choice between the food-product needs of owners of companion animals and those owning production animals refers to customer segmentation in managing customer relationships.

Step-by-step explanation:

The choice between the food-product needs of owners of companion animals (pets) and those owning production animals (livestock) refers to customer segmentation in managing customer relationships. Customer segmentation is the practice of dividing customers into distinct groups based on their specific needs, preferences, and characteristics. By recognizing the different needs of pet owners and livestock owners, businesses can tailor their products and marketing strategies to effectively meet the unique requirements of each customer segment.