Final answer:
Differentiation, one of Porter's competitive strategies, involves making a company's products or services unique and difficult to imitate by its competitors.
Step-by-step explanation:
The statement is true. Differentiation is one of Porter's competitive strategies, which involves making a company's products or services unique and difficult to imitate by its competitors. This can be achieved by focusing on physical aspects of the product, the location from which it is sold, the intangible aspects of the product, or the perceptions of the product. By differentiating themselves in these ways, companies can create a competitive advantage and attract customers.