Question

A sports team places an advertisement in a local newspaper to reach a target market of consumers in their early twenties. They evaluate the ad and realize most of that target market did not see the ad because they don't read that newspaper. What has occurred with this advertisement?

a) Selective Exposure
b) Selective Retention
c) Selective Perception
d) Selective Distribution

Answer 1

The correct answer is Selective Distribution. Selective Distribution refers to the process of carefully choosing distribution channels to reach a specific target market.

Step-by-step explanation:

The correct answer is Selective Distribution.

Selective Distribution refers to the process of carefully choosing distribution channels to reach a specific target market. In this case, the sports team placed an advertisement in a local newspaper with the intention of reaching consumers in their early twenties, but most of their target market did not see the ad because they don't read that newspaper. This shows that the advertisement did not effectively reach the desired audience.

For example, if the sports team had placed the advertisement on social media platforms that are popular among consumers in their early twenties, they might have been able to reach more of their target market.