Final answer:
The Northwestern student section's chant best reflects the Social core benefit of the sports product by reinforcing social ties and collective identity among students, while also adding to the entertainment value of attending sports events.
Step-by-step explanation:
The chant "Hey Hey, that's OK, we're gonna be your boss someday" best reflects the core benefit of the sports product as Social. This type of chant is meant to create a sense of community and camaraderie among the students, reinforcing social ties and the collective identity as supporters of their team. It involves an element of rivalry and status competition, as it suggests a future reversal in social hierarchy between the students and the opponents.
However, it's part of the entertainment value involved in attending sports events, as fans engage in traditions that contribute to the overall experience of the game. Chants like this exemplify how sports serve to build social connections and a sense of belonging among fans.