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A consumer goes through the consumer decision-making process and attends a Detroit Red Wings game for the first time. At what step in the consumer decision-making process would customer service during the game start to help determine if this consumer will attend another Red Wings game?

a) Pre-Purchase Evaluation
b) Post-Purchase Behavior
c) Purchase Decision
d) Information Search

User Chong
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1 Answer

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Final answer:

In the consumer decision-making process, customer service during the game would help determine if the consumer will attend another Red Wings game at the Post-Purchase Behavior step.

Step-by-step explanation:

In the consumer decision-making process, the step at which customer service during the game would help determine if the consumer will attend another Red Wings game is Post-Purchase Behavior. This step occurs after the consumer has made the purchase and is evaluating their experience with the product or service.

User Eku
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