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According to the article, "The Four Domains of Sports Marketing...", an advertisement for a non-sports product with a sponsorship-based level of integration should be referred to as what type of strategy:

A. Associative
B. Endorsed
C. Event
D. Cause-related

User Kaajal
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Final answer:

An advertisement for a non-sports product with a sponsorship-based level of integration is referred to as an a. Associative strategy in sports marketing.

Step-by-step explanation:

According to the article "The Four Domains of Sports Marketing", an advertisement for a non-sports product with a sponsorship-based level of integration should use an a. Associative strategy. This type of strategy leverages the connection that the audience or consumers have with a particular sport or sports team to promote a product or service that is not directly related to sports.

By attaching the non-sports product to a sports entity, the brand hopes to capitalize on the positive feelings and loyalty that fans have towards the sport or team, thereby enhancing their own product's reputation and appeal.

User Jake Shakesworth
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