Question

Nike uses what type of involvement/commitment hierarchy in the advertising campaigns for most of their products (such as the Colin Kaepernick Nike commercial I spoke about during lecture)?

A. Enduring involvement
B. Situational involvement
C. Limited involvement
D. Emotional involvement

Answer 1

Nike uses emotional involvement as the primary type of involvement/commitment hierarchy in their advertising campaigns for most of their products.

Step-by-step explanation:

In the advertising campaigns for most of their products, Nike uses emotional involvement as the primary type of involvement/commitment hierarchy.

Emotional involvement refers to the level of personal connection and emotional attachment a consumer has to a brand or product.

Nike's advertising campaigns, such as the Colin Kaepernick commercial, aim to evoke strong emotions and create a sense of loyalty and identification with the brand among consumers.