Question

What creativity factor was used by e*trade for their super bowl baby commercials in order to keep viewers interested?

a) Fluency
b) Flexibility
c) Originality
d) Elaboration

Answer 1

E*Trade used the creativity factor of Originality in their Super Bowl baby commercials to keep viewers interested.

Step-by-step explanation:

E*Trade used the creativity factor of Originality in their Super Bowl baby commercials to keep viewers interested.

The commercials featured talking babies who acted and spoke like adults, which was unique and unexpected from a financial services company.

This original and creative approach captured viewers' attention and made the commercials memorable.