Question

The Calvin Johnson Acura ad we watched in class showed him changing from a football uniform to an elegant suit. The ad used the creativity factor of elaboration to break through noise.

a) True
b) False

Answer 1

The Calvin Johnson Acura ad used the creativity factor of elaboration to break through noise.

Step-by-step explanation:

The statement is False. The ad described in the question uses the creativity factor of elaboration to break through noise. Elaboration is a creative technique that involves providing additional details or information to enhance the message and make it more memorable. In the ad, Calvin Johnson changing from a football uniform to an elegant suit is an example of elaboration because it adds visual interest and contrasts two different contexts, which helps to capture the audience's attention.