Final answer:
False. Sports marketers are usually involved in setting ticket prices, especially in the case of famous bands with fanatical followings.
Step-by-step explanation:
False. Sports marketers are usually involved in setting ticket prices. In the case of famous bands with fanatical followings, they have the ability to raise ticket prices because demand for their concerts is inelastic. This means that even if ticket prices increase, fans are still willing to pay and fill up the arena. However, some bands choose to sell tickets for less than the maximum they could charge, to maintain a happy fan base and encourage additional spending on merchandise and recordings.