Final Answer:
A marketer must know as Information Search.
Thus the correct option is (C).
Step-by-step explanation:
Understanding where members of the target market search for information is crucial for effective marketing strategies. The correct answer is (c) Information Search. This phase in the consumer decision-making process involves individuals actively seeking information about a product or service before making a purchase decision. By identifying the channels and platforms where their target audience conducts information searches, marketers can tailor their advertising and promotional efforts to reach potential customers at the right moment in their decision-making journey.
During the Information Search stage, consumers explore various sources such as online reviews, social media, and comparison websites. Marketers need to analyze consumer behavior and preferences to determine the most effective channels for reaching their target audience. For instance, if the target market predominantly relies on social media platforms for product research, allocating resources to targeted social media advertising may yield better results. This strategic alignment enhances the likelihood of capturing the attention of potential customers during the critical phase when they are actively seeking information.
In conclusion, recognizing the significance of the Information Search phase enables marketers to optimize their advertising strategies. By aligning promotional efforts with the channels preferred by the target market, marketers can enhance the visibility and impact of their messages, ultimately influencing the decision-making process in their favor.
Thus the correct option is (C).