Final answer:
The statement is True. Sports marketers must focus on sociability (social facilitation) in order to enhance the overall experience for fans and create a positive and vibrant atmosphere at sporting events.
Step-by-step explanation:
The statement is True. Sports marketers must recognize that sporting events are social events and should focus on sociability or social facilitation. This means that they should create an environment that promotes social interaction and engagement among the spectators and participants.
When people attend sporting events, they not only watch the game but also interact with other fans, share their experiences, and form social connections. Sports marketers can enhance the sociability of sporting events by providing opportunities for fans to engage in activities such as meet-and-greets with athletes, fan zones, and social media engagement.
Focusing on sociability in sports marketing can help to enhance the overall experience for fans, build stronger fan loyalty, and create a positive and vibrant atmosphere at sporting events.